From Bad Bunny to Lionel Messi
Delivering concepts and narratives for
top players in sports and fashion culture.
Over the past two years, I’ve worked with ADIDAS PARA BAD BUNNY collaborating and co-creating concepts & scripts directly with Benito and his team. I’ve also contributed to campaign
collabs with Willy Chavarria and Lionel Messi. Most of showcase focuses on adidas-exclusive work done with NWC (www.wearenwc.com) . Besides this selection, my work has been recognized at
Cannes Lions, Clio, and D&AD, for brands such as Kraft Foods, TEDx, Abbott, and Ford.
Skills: Concepts / Narratives / Scripts / Activations
With a heart full of longing,
one will surely reach their
destination.
In times of global tension, every word matters. Behind every message, there is impact. And even more so when it comes to figures with massive reach. In this oversaturated world
attention is more valuable than ever, but attracting and retaining is not enough. Capturing attention without contributing to a meaningful, sustainable, conversation serves little purpose.
True relevance lies in transmitting positive, uplifting, and unifying messages that add value and foster connection.
Creating for fashion and sports: But also
for tech start ups, B2B, FMCG and anything
driven by creative thinking.
MercadoLibre - In collab with Gut Buenos Aires
MercadoLibre- In collab with Gut Buenos Aires
Pepsico In collab with BBDO Argentina
Santander Río in Collab with Ogilvy Argentina
CCU - In collab with Ogilvy Buenos Aires
Burger King - In collab with Netflix MX