From Bad Bunny to Willy Chavarria:
Delivering concepts and narratives for
top players in sports and fashion culture.
Over the past two years, I’ve worked with ADIDAS PARA BAD BUNNY collaborating and co-creating concepts & scripts directly with Benito and his team. I’ve also contributed to campaign
collabs with Willy Chavarria and Lionel Messi. This showcase focuses on adidas-exclusive work done with NWC (www.wearenwc.com) . Besides this selection, my work has been recognized at
Cannes Lions, Clio, and D&AD, for brands such as TEDx and Ford. I’ve also worked with a wide range of brands, including Apple, Netflix, Foodora, and Mercado Libre (www.guidofreiberg.tech).
Skills: Concepts / Narratives / Scripts / Activations
With a heart full of longing,
one will surely reach their
destination.
In times of global communicational tension, every word matters. Behind every message, there is impact. And even more so when it comes to figures with massive reach.
In this oversaturated world attention is more valuable than ever, but attracting and retaining is not enough. Capturing attention without contributing to a meaningful,
sustainable, conversation serves little purpose. At least for me, true relevance lies in transmitting positive, uplifting, and unifying messages that add value and foster connection.
Working with figures like Lionel Messi, George Russell, Kimi Antonelli, Anthony Edwards, James Harden, Willy Chavarria, Ho-Yeon, and Stan Smith is an honor,
and also a privilege. But above all, it’s a challenge: and the only way to rise to that level is by honoring our profession with integrity, and precision.
